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Reviewing Jasmine Directory - Bryan Strome

Jasmine Directory is an Internet directory that provides links and information for a collection of websites in various industries. The purpose of this website is made clear by its name and layout which favours the classic style of a web directory. The site is designed using a minimalist approach, where the text is emphasized, and the graphics are presented as supplementary navigational tools. Additional directories are presented at the bottom of the homepage.

To compensate for the relatively low number of listings (about 11k+), Jasmine Directory carries a very high editorial discretion and a big chunk of its resources are manually added (CNN or The New York Times won't pay to get listed in web directories, will they?). The directory was established in 2009 and was awarded eight times by Ken Anderson (webdirectoryreviews.org). The submission fee is $59/$79 for a lifetime listing (refundable if the site gets rejected). Users may modify their already accepted listing.

Technical/Security:

The homepage and all subsequent pages load in less than one second. There are zero pop-ups or technical issues encountered with extensive navigation of through the site. The website does not have the secure connection lock that is provided by Google Chrome for sites that are secure. It does have a verifiable trusted insignia from Best of the Web which indicates that it is not devoid of security. Since the site doesn't request any financial or identifying information other than names and emails, current security is sufficient for it's purpose.

Main Content:

The main content of the page is the directory itself, which is divided into fourteen (14) broad categories, e.g. news and politics, arts and humanities, sports, and so forth. The main content is instantly visible upon arrival at the homepage, and there are no ads in sight to obscure the purpose of the page. Clicking on one of the categories will take the user to a secondary page with topics that fit into that category. The main content is highly legible with ideal use of white space and logical navigation paths that would allow users of any technical level to move around easily.

Supplementary Content (navigation):

Supplementary content on this website is extensive and varied. Navigational buttons lead the user to expected locations on the site -- news, blog, contact page, and a place to submit new sites to the directory for review -- without any extraneous information. More information about the site's purpose is provided at the bottom of the homepage. All in all, the supplementary content is sufficient to be useful to anyone who visits the website.

Ads:

The site does not contain any advertisements other than those that promote the page itself, but there is an advertising page that indicates there is banner space available for future sponsors.

Summary:

The professional design, straightforward navigation, and expansive categorization of this directory's content would be useful to most users seeking sites in a specific category. Further, its quality lends credibility to companies looking to use its listing due to the high editorial discretion applied.